You may have done great work to improve the design of your website, and probably you are also now getting a lot of leads for your business every month. But what if you don’t have a strong enough team to handle these clients – therefore, attracting potential employees for your company is equally, if not more, important? How would you do that? You need to create an Exceptional Career page to stand out as an employer.
You can create a Career page on your website for your company that will not only attract suitable candidates but will also make them hit that apply button.
Here is a step-by-step guide that covers all the information on how to create a professional career page.
- What is the career page?
- Importance of a career page
- What is the career page for?
- Career page content
- How do I promote my career page?
- LinkedIn career pages
- How to create a career page on website?
- Career page design for website
- Career page template
- Best company career pages
What is the career page?
The career page is a publicly available webpage for the company that hosts all the vacant positions that the company may look to hire for. Apart from being a central repository of all job listings, it also tells a candidate about the company’s vision, mission, and culture.
Your career page is your company’s personal pitch to a potential candidate about your business philosophy.
You may share this page on various job listing platforms or social media handles for visibility and coverage. Ultimately, your prospective candidates will land on this web page.
According to a survey, 63% of jobseekers admit that a company’s career page is the most valuable resource to find more information about a company.
Creating a good career page is almost a prerequisite for you to attract the best potential candidates for any role.
Candidates also want an easy-to-understand and simple job description. Make sure your job description is simple, whilst including all the details that make for a good career page.
Importance of a career page
According to the recruiting trend of 2020, the top 1000 companies publish 86.4% of their job listings on their job page.
The study also predicts that the company’s own career website will become more and more relevant in the future. Today, 9 out of 10 companies expect their career page to be used more effectively.
Just imagine the advantage you will get by having your company’s own career webpage, as compared to when you just simply make a list of vacancies on some job portal:
A good career page helps save Time:
Save time for both candidates and HR in your company, as you can do the entire application process at the same place. All the details pertaining to the position are provided in advance and appointments can be scheduled easily.
A career page can help reduce cost of recruiting and hiring:
It will also save your company some cost, as many of the job listings on the various portals will be chargeable in case you want to get featured in the top results.
Your own career page can be Customized based on how you like!
It gives you complete independence over the design and content of your webpage. You can include videos, blog posts, images, quotes, calendars, and whatnot.
Your career website will also gain more visibility and traffic with some SEO optimization that you may choose to employ. While the overall SEO technique is outside of this blog, you can always create career pages with excellent copy and design to improve your search rankings.
It also allows you to be more expressive in terms of what you expect from potential candidates, attract them with testimonials videos, explain to them your business philosophy, and sometimes even your personal story behind the business.
You can even take advantage of a free video editor tool to create and edit videos, making your career page even more engaging and informative. This tool will help you craft compelling video content that showcases your company culture, job roles, and expectations for potential candidates.
Overall, you have the authority and freedom as an organization to recruit the best candidate, with the best pitch and in the best possible manner for the role.
What is the career page for?
The career page is a section of your website dedicated to showcasing your employer’s brand and presenting job openings.
It acts as a branding platform, which also serves the role of an application portal for potential applicants.
Candidates are no longer hitting job boards. Instead, they are googling for jobs.
If you cannot get job listings on Google search results, then you will lose a ton of traffic and Google finds your job listings by visiting your career page.
Career Page Content
We know that the best career pages attract relevant talent, as they provide enough information and ideas to these potential candidates to self-select themselves if they are a good fit and provide them with a simple application process.
The best career page should contain:
A brand story can be portrayed through your career page
– Inspire others to be a part of your mission and goal, and highlighting the most crucial aspects of your company, will give potential candidates an idea of what it means to work at your company.
Company culture can be displayed to potential applicants through a great career page
Best company career pages include photos, videos, and testimonials of existing employees to show the work environment which resonates with potential candidates. They will already feel connected to your company.
Clear and Concise information should be added
Though photos and videos are important, your page should contain information such as job title, job description, benefits, responsibilities, and requirements. This information should be easily accessible.
How do you write a career page?
The success of your website’s career page depends on one key factor, i.e., how well it is written. As long as you follow some basic guidelines and include some Must-Have items, you do not need to be a literary genius.
To help you set up the foundation of your career chandler, here are some essential items to include:
- Company overview
- Its value, vision, and mission
- Product/business and partnerships of that company
- Location and presence
- Cultural video
- Employee Testimonial
- Application Process Overview
- Learning opportunity/what to expect
- Job search
How do I promote a career page?
You can promote your career page successfully but cost-effectively with these simple yet effective ways:
Free job boards–Nowadays, there are a lot of job listing sites that offer free job postings. You can have more targeted promotions based on department, location, and more.
Social media–social networks offer a wider pool of candidates and allow cost-effective hiring. You can find suitable groups on Facebook to post your job openings for instant engagement and response. Likewise, other social media platforms, such as LinkedIn, Twitter, and Instagram, can be used for sharing job openings.
Partner with local university/college–most universities and colleges conduct job fairs and programs for their students to expose them to internships and other employment opportunities. You can make the most out of it by hiring raw talent by tying up with these universities and colleges.
Employee referrals–One of the best ways of job promotion is an employee referral program because of its cost-effectiveness. You only need to build an effective job referral program with fair incentives and clear communication. It will produce significant results.
LinkedIn career pages
The LinkedIn career page is a medium for companies to share information with prospective candidates.
It allows you to have customized tabs, a life tab, and a more targeted jobs tab that allows you to stand out in a crowded marketplace.
It is like the hiring page on your website, but in a compact form.
- Showcase your employer brand
- Create a personalized experience
- Help applicants connect with your company
Where are the career pages on LinkedIn?
You can find LinkedIn’s career page on your company profile. It includes
- Real-time editing and content refresh
- Detailed Analytics
- Jobs targeted at the audience
- Page content targeted at audiences
- Ads to drive traffic to the site
- Only your ads appear on your company’s pages
How do I set up a career page on LinkedIn?
Setting up your Page
- Go to your company page on LinkedIn
- On your company page, click on the “Careers” tab
- Click “Edit” to add or change your LCP content
- When you have reviewed all your changes, click “Publish”
- Your LCP is now live and anyone can see it
Is a LinkedIn career page worth it?
LinkedIn has grown to be the most popular social media site for businesses over the years. More and more companies are shifting to LinkedIn’s career page because of its popularity. LinkedIn’s career pages were created to share information about a company for its potential applicants. You can find this on the company profile page on LinkedIn.
This page gives much more information about the company and the job openings than just a standard page. As more and more jobseekers are using LinkedIn for job search, using the career page can increase the reach to more qualified applicants. It is easier for them to search for more information about you and your job profile.
How to create a career page on your website?
As we learned earlier, a career page defines you and differentiates you from others, and therefore you must include all the details there.
Before composing a job description and application, explain your Brand Identity, who you are, and what is your story from the birth of the company to where it has come over the years. This will create a connection with the prospective candidate.
Specifying your vision and mission will help them understand your goals better, and placing video testimonials of existing employees will help in developing trust and authority.
What is the most important thing to consider while writing a career page?
Your career page is your most significant single piece of content. It’s one of the most prominent things that anyone sees when visiting your site and, if done correctly, it can generate tons of leads for you. When writing a job page, the most significant things to consider are who you are, what skills you offer, what kind of work you want to do, and what your long-term goals are.
Make your career page stand out
Many a time, a key piece of your website that may not receive much attention is the hiring page. And, therefore, it also becomes one of the most important ways in which you can create a difference. This is the place for you to showcase your company’s culture and get people excited about working there.
To get started, think about what you’re trying to accomplish through this page. Do you want to highlight some of your hiring stats? Tell people what it’s like to work at your company? Or share some company values?
Once you have the focus, develop an outline for how you’ll present this information on your site. The last thing you want is for potential candidates to be unimpressed with what they find when they visit your career page!
How to include relevant information successfully?
—Use the white space around your text to break up the information visually.
—Use subheadings to divide your content into manageable chunks.
—Create subsections for each bullet point, so it is easy for the reader to skim through the information.
—Be sure to keep your content engaging by including relevant images, charts, and text formatting choices.
What makes an excellent company career page?
There are certain things you can do to ensure an exceptional job listings page. Apart from the top 5, i.e., compensation, benefits, company information, mission/vision/values, and what makes it an attractive place to work, there are a few other things you need to focus on as an HR recruiter. They are:
- Measure the performance of your page
- Set up a job alert opt-in for visitors
- Referral program
- Add a company blog
- Jazz up your job description
- Keep your job listings updated
- Ensure mobile friendliness
Career page design for websites
As prospective candidates look through your website, they get an idea of what it is like to work at your company. If the user experience (UX) of your page is not better, then it cannot attract them. Follow these tips to improve your webpage design.
- Be Clear
- Be Accessible
- Use images and videos
- Always use lists and headings, not long paragraphs
- Optimize for mobile
Career Page Template
The basic job listings page should be the one where you have shared a good amount of information about yourself and a cover image that highlights the company’s culture and values. Then comes the last part, which is the job description, with relevant details.
Example of Best Careers Page
When a potential applicant is looking for a job in a company, he looks for certain criteria that fulfill his needs or the company that fits accordingly.
When candidates apply for a job, they have certain questions in mind, like the working environment of the organization, who they will work with, and what the company expects from them. How will they be able to find answers to these questions?
The answer is simple. Yes, you guessed it right–it is by looking at the company’s job listings page. Here, candidates can find answers to most of the queries regarding the role that they are applying for.
It is not simply a listing of jobs on your website; it is a place where you can promote your workplace, share images, and videos of your happy employees, and describe the benefits you offer to potential candidates.
Here are some of the best sites to look at
Not to be considered as tax, legal, financial or HR advice. Regulations change over time so please consult a lawyer, accountant or Labour Law expert for specific guidance.