Is outsourcing marketing services to India cost-effective in 2026?

Yes, outsourcing marketing services to India is cost-effective in 2026 due to lower talent costs, a large pool of skilled marketers, and strong expertise in digital and performance marketing.

What marketing roles can be outsourced to India?

Companies commonly outsource SEO specialists, content marketers, PPC experts, social media managers, email marketers, and marketing analysts to India.

Is it better to hire marketers in India or use an agency?

Hiring marketers through an EOR offers better control and long-term team alignment, while agencies are more suitable for short-term campaigns or specialized projects.

How does Employer of Record in India support marketing outsourcing?

An Employer of Record in India legally hires marketing professionals for your company, manages payroll, taxes, benefits, and ensures compliance with local labour laws.

What are the compliance risks of outsourcing marketing services to India?

Risks include worker misclassification, IP ownership issues, and data protection gaps if contracts and compliance frameworks are not properly structured.

How much does it cost to hire marketing employees in India through EOR?

Hiring marketing employees in India through EOR typically involves a monthly fee plus salary, with EOR costs ranging from 8% to 15% of gross pay.

How does payroll in India work for outsourced marketing teams?

For EOR-hired teams, payroll includes salary processing, tax deductions, statutory contributions, and monthly filings handled entirely by the EOR provider.

Can EOR providers in India help scale marketing teams quickly?

Yes, EOR providers in India enable rapid hiring, onboarding, and scaling of marketing teams without requiring entity setup or local HR infrastructure.

Outsourcing Marketing Services to India: 2026 Business Guide

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